United Colours of Benetton has been known not for the colourful clothing they manufacture but rather for the controversial posters of theirs which they claim to have bring awareness of the things happening in the world towards the public. We will look at some of their posters throughout the years and comment on what changed and what stayed the same about the views and posters of the company found by the Italian Benetton family during 1965.
1982
1991
1993
1996
1997
2012
2013
2014
Looking at the images above one would realize that United Colours of Benetton never comprimizes when it comes to their posters, they tell it like it is and this is on of the reasons that people see it as exploiting the people they use as models on their posters because they advertise the Benetton company with these posters instead of helping these people. It seems that the Benetton advertisements has become mild throughout the years as we can see in the most recent images of theirs above, either way, the company is being recognized by doing what no other company dared to do. Even to this day there is a history of their posters but only from about 3 years back, well the others could be absent because maybe, just maybe there is a limit on digital space for a website or could it be that they are too controversial maybe?
“We did not create our advertisements in order to provoke, but to make people talk, to develop citizen consciousness,” Luciano Benetton assures us. - See more at: http://top10buzz.com/top-ten-controversial-united-colors-of-benetton-ads/#sthash.8egiyPTs.dpuf
Well I guess he achieved his goal because people are talking, and when people talk sometimes it is hard for them to stop.
Links:
http://www.benettongroup.com/media-press/image-gallery/brand-campaigns
http://top10buzz.com/top-ten-controversial-united-colors-of-benetton-ads/
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