We live in a world where almost everyone want to start their own businesses and brands because of the fact that people these days just do not see the purpose of working for someone else and coming with ideas which will make money for their employers instead of doing something which will benefit them by making that money for themselves. Well the thing is we all have the freedom and ideas to bring our names forward and even in the highest earning Forbes list if we are lucky enough to have all the odds in our favour, something that stands in the way between us and achieving that success is that we all want to see ourselves there, what I am trying to say is that there will be people which will be always better at something you think you are good at and what you will envy is that some do it without even trying their best. Therefore one may have the best looking logo but it will always be a company out there which will have consumers lining up for their branded products even though your company offer an alternative and has a more meaningful name than the other. People often take care, personalize and put their names on the belongings which they feel good about, companies also has a way of showing that some products are offered by them and they do so by branding. Back in the 1950's Thomas Watson said "Good design is good business" and even today we can see people wanting to buy products owned by certain companies for the fact that those companies put a lot of money at markerting their brands in the most creative and entertaining way as possible. The following are some brands which I as a graphic designer find very thought-through, elegant and having the ability to belong to any time period that is to come in the future.
figure 1
Adidas has been a brand which has recreations of their logo for long and yet all these logos are known to represent one company. The logo consists of three stripes in all the reproduction of it, what I have realized though is that the typeface used on the logo has never changed and it is also the main thing which causes people to recognize the brand even when it has different logos, so I would like to put the brand to the test by using just the typeface of the brand but in capital letters with the first "D" of the word facing the opposite way vertically in order to put emphasize of the three stripes as lines which go through the two "D"s and "I" to reproduce the three stripes but in a vertical stance.
figure 2
figure 3
Although there are words that the Blackberry company is doing bad at the moment because of Android, Iphone and Windows Phone giving it a tough competition in the smartphone world, I have to say that the above logo and name(figure 2 and figure 3) that RIM(Research In Motion) presented us with is one of a kind and is complemented by it logo for the fact that a blackberry fruit looks the same way and how their phones are produced with a beveled look and qwerty keyboard buttons also shows that the company put a lot of designing to achieve such. Figure 4 and figure 5 below shows how the B's of the name can be manipulated to make the logo. I do not think I would have
figure 4
figure 5
Okay we now that we have seen about two of some of the best contemporary brands ever made in the history of conceptual corporate identity, now is time to see which is the third, I would like to bring forward that I did not know which one is best between the two so I picked them both to run in third place even though these are not brands are not against each other in any way (meaning there is no number one, two or three)and they are all good in different levels, Figure 6 is Firefox, the thing about this company is how they manipulated their logo to look like a fox which tail is fire seeming to run around the world, this internet launcher company presents how it is reliable in speed with just their logo, with respect I would not get an idea to better this if ever I am asked. Another is a Linux company using the South African philosophy of Ubuntu, which simply means "a person is a person through other people" and it is an open source computer software which means it can be downloaded or used for free without committing any fraud against the licenses as long as you do not sell it to others. Ubuntu uses a circle for their logo with outside smaller circles and if one looks closely they would see that it is actually three people holding hands in a circle, I would offer much change to this as well but putting the small circular heads in align with something would do well for the logo and also make it easier for those who get fun in drawing or reproducing logos applying mathematics.
figure 6
figure 7
No comments:
Post a Comment